Web Design & CONTENT STRATEGY

Great brands deserve great websites. We build them.

Pinestel designs and develops high-performing websites for established brands and ecommerce companies. From a flagship brand site to a full Shopify store, built by one team.

Boost visibility
Improve sales
Stand out

See Our Offer

Learn More

140+

Brands served since 2020

4-6

Week build sprint

Team

5.0 ★★★★★

Helium 10

5.0 ★★★★★

Google

5.0 ★★★★★

Helium 10

5.0 ★★★★★

Google

FROM OUR FOUNDER

Most websites just exist. Ours work.

"Your website is the first real impression of your brand. People decide whether to trust you long before they ever speak to you, and when they have spoken to you, it's where they go to confirm that trust was deserved. Whatever anyone tells you, first impressions matter, and yours shouldn't be left to chance. This is the one you don't get to make twice."

"You’re not missing out - you’re leaking sales every day. Every scroll past your offer, competitor click, or hesitation caused by unclear visuals or repetitive messaging is revenue you don’t get back."

Peter

Founder & Creative Director, Pinestel

our purpose

Built for businesses
who need a
digital storefront.

Most websites just exist.
We build the ones that work.

Most websites just exist. We build the ones that work.

Pinestel embeds into your team and learns your business from the ground up, then builds a website that guides your customers and reflects what you do end to end. We create the structure you need to turn more visitors into buyers.

Content Strategy
UI/UX Customer Mapping
Graphic Design
Technical Support

Amazon page mockup showcasing improvements Pinestel can do to any listing

Websites built for brands like

Websites built to perform, not just to look good.

Websites built to perform,
not just to look good.

A disciplined loop that runs on your top SKU, month after month, until the numbers

flatten. Then we find the next weak link and start again.

01

Brand Websites

The flagship for your brand. A website that builds credibility and turns visitors into customers.

01

Brand Websites

The flagship for your brand. A website that builds credibility and turns visitors into customers.

02

Ecommerce & Shopify

Built to sell. A storefront engineered around the full path from landing page to checkout.

03

Landing & Campaign Pages

One page, one job. High-converting pages built for launches, campaigns, and offers.

03

Landing & Campaign Pages

One page, one job. High-converting pages built for launches, campaigns, and offers.

04

Conversion Optimization

More from the traffic you already have. We tune the site to lift the rate, not just the visits.

05

Performance & Speed

A fast site earns more trust. We build clean and tune for speed on every device.

06

Care & Maintenance

A website is never finished. Ongoing support keeps it fast, secure, and improving.

How It Works

A clear path from idea to launch.

Five phases, no guesswork. You always know what we are working on, what you

will see next, and when it goes live.

Five phases, no guesswork. You always know what we are working on, what you will see next, and when it goes live.

01

Discover

We map your goals, your audience, and the actions the site needs to drive.

week 1

01

Discover

We map your goals, your audience, and the actions the site needs to drive.

week 1

02

Architect

We plan the structure, the pages, and the path to action before any design starts.

week 1 to 2

03

Design

The site comes to life. Layouts, visuals, and content designed page by page.

week 2 to 4

03

Design

The site comes to life. Layouts, visuals, and content designed page by page.

week 2 to 4

04

Build

We develop the site clean and fast, responsive on every device and ready to scale.

week 3 to 5

04

Build

We develop the site clean and fast, responsive on every device and ready to scale.

week 3 to 5

05

Launch

We test, go live, and hand over a site you can run, with optimization on call.

week 5 to 6

Why Pinestel

We design for results, and we have the work to prove it.

Trusted by serious brands

Companies like Jain, Speedrack, and RCI rely on us for websites that have to look right and perform under pressure.

Strategy before pixels

Every page starts with a job to do. We architect the path to action before anything gets designed.

One team, no handoffs

Strategy, design, and development sit under one roof. Your vision stays intact from first call to launch day.

Built to be handed over

You leave with a site you can run and edit yourself, plus the option of ongoing care when you want it.

Pinestel Pricing

Three ways to start.

One Product Display Page, Endless Improvements

Whether you need one sharp page or a full store, every build ends with a

website you own outright.

Launch Page

For a focused campaign, product launch, or paid traffic that needs one page that converts.

What's included

Streamlined process. Quick analysis of your product, category, and top competitors to lock the keyword set, content priorities, and messaging direction before production starts.

Template-based, customized. Your product placed into one of our proven main-image templates, customized with your packaging, key callouts, and category-appropriate styling. Optimized for CTR within Amazon's compliance rules.

Template-based, customized. A full set of secondary images plus A+ modules built from our template library, adapted to your product, features, and benefits. Designed for clarity over differentiation.

Optimized for indexing. Title, bullets, and description written to rank for your priority keywords and communicate the core buying reasons. Plain, clear, conversion-focused copy.

Book a Call

Brand Website

For brands that need a complete, multi-page flagship to tell the story and drive action.

What's included

Custom, from scratch. Deep dive on your category, top competitors, review mining, customer persona, and positioning gaps. The foundation everything else gets designed against.

Built for your brand. A listing blueprint mapped to your customer's decision journey. Defines what each image must communicate, the order, the priority keywords, and the conversion levers.

Custom, brand-voiced. Title, bullets, and description written specifically for your product and brand voice. Built around your priority keywords and the angles that matter to your customer.

Designed from research. Main image designed from your research, not retrofitted to a template. Delivered with a second variant ready for A/B testing once live.

Designed from research. Secondary images designed specifically for your product. Visual style, layout, infographics, and lifestyle integration built for your brand, not chosen from a template.

Designed from research. A+ modules designed for your brand from the ground up. Reinforces positioning, deepens trust, and gives your listing the polish category leaders have.

Book a Call

Ecommerce Store

For brands ready to sell direct, with a Shopify storefront engineered around checkout.

What's included

Full custom listing. Full marketing research, custom content strategy, SEO copy, custom hero image with A/B variant, custom image stack, and custom A+ design. Same scope as Core.

Framework-only deliverable. The image stack designed for this listing is also built as a master template. Future SKUs can be slotted into the same visual system in a fraction of the time.

Framework-only deliverable. A+ modules built as a reusable system. Locked layouts, locked visual treatments, locked typography. Every future SKU launches with the same on-brand A+.

Framework-only deliverable. Documented visual system covering colors, typography, iconography, photo treatment, and infographic style. The blueprint your team, or ours, uses for every future listing.

Built-in cost advantage. Once the framework exists, every subsequent listing is produced as an MVP using your own system. Brand consistency stays at Core quality, the price drops to MVP.

Book a Call

Questions

Good to know.

How long does a website take to build?

A full brand website runs about four to six weeks from kickoff to launch. A single landing page moves faster. Timelines are confirmed before we start.

What platform will you build on?

The one that fits your brand. We build on Shopify, WordPress, and Framer, and we recommend the right choice based on your goals, not our habits.

Do I own the website when it is done?

Completely. You receive full ownership and access to the site, with a clean handover and training so your team can run it.

We already have a website. Can you redesign it?

Yes. We can rebuild from the ground up or restructure what you have. Either way we plan the migration so you do not lose traffic or rankings.

Can you keep improving the site after launch?

Yes. Many brands move into a Pinestel Care plan so the same team keeps the site fast, secure, and converting month after month.