How to Unlock Premium A+ Content on Amazon

and examples of good A+ content presentations

Amazon

May 2026

Joana

To unlock Premium A+ content on Amazon, you need to meet two requirements: publish a Brand Story on every ASIN in your catalog, and have at least 5 A+ content projects approved within the past 12 months. Once both conditions are met, Premium A+ modules unlock automatically in your A+ Content Manager. No application, no approval process.

Premium A+ is Amazon's highest tier of enhanced product page content, available to brand-registered sellers who meet the eligibility criteria. It gives you access to interactive, multimedia modules that standard A+ does not offer: full-width video, image carousels, interactive comparison tables, and seller-created Q&A sections.

According to Amazon, standard A+ content can lift sales by up to 8%. Premium A+ can push that number up to 20%. That gap is the main reason brands prioritize getting access.

There are currently 19 A+ modules in total across standard and premium tiers. The premium modules are the ones that support full-width video, interactive comparisons, and text-supported carousel images.

What are the requirements for Premium A+ content?

Amazon requires two things:

A published Brand Story on every ASIN in your catalog.
At least 5 A+ content projects with "Approved" status submitted within the past 12 months.

Both must be true at the same time. If your Brand Story is missing from even one ASIN, you will not qualify. Once your account clears both criteria, a banner appears in your A+ Content Manager confirming Premium access. Qualifying in one country also unlocks Premium A+ in all other countries where you sell.

How is Premium A+ different from Standard A+?

Standard A+ gives you up to 5 modules per page from a basic set of layouts: image and text columns, static comparison tables, and header banners. It is the baseline most brand-registered sellers are already using.

Premium A+ raises the per-page module limit to 7 and unlocks a separate set of interactive module types. The full-width video module alone changes the feel of a product page significantly. Comparison tables become sortable rather than static. The Q&A module is ideal for providing Rufus-optimized Questions and Answers for your product.

The practical difference for customers is that Premium pages are more interactive and visually immersive. In high-consideration categories like electronics, supplements, or home appliances, that tends to hold attention longer and reduce friction before purchase.

Amazon Premium A+ modules

Amazon offers several Premium module types, but these five are where the biggest returns come from:

Premium Full Image. A full-width, edge-to-edge image with no sidebars or text columns. Works best for lifestyle photography and brand aesthetic shots that set the visual tone before customers hit the product details.

Premium Full Video. A full-width video module that plays directly on the product page. Many brands lead with this. A 30 to 60 second product video here does more than a page of copy. It shows the product in use, answers unspoken questions, and builds confidence before someone reads a single bullet point.

Premium Simple Image Carousel. A swipeable panel of up to 6 images with optional headline and body text. Use this for multi-angle product shots, use-case variations, or feature callouts that need more space than a single image allows.

Summary and Takeaways

Premium A+ unlocks automatically once you have a Brand Story on every ASIN and 5 or more approved A+ submissions in the past 12 months

Amazon reports up to 20% conversion lift for Premium A+ versus up to 8% for Standard A+
The five modules worth prioritizing: Premium Full Image, Premium Full Video, Premium Simple Image Carousel, Premium Comparison Tables, and Premium Q&A
The Q&A module is seller-created - you write the questions and answers yourself - and the Premium version supports images alongside each answer
Q&A content feeds Amazon's Rufus AI, making it valuable for conversational search visibility beyond the product page

If you are short of 5 approved submissions, that is your fastest path to unlocking access. Start publishing A+ content on your top ASINs now. The eligibility check runs on a rolling 12-month window, so access turns on as soon as you clear the threshold.

Author

Joana

Marketing Strategist

She drives marketing and business growth on Amazon platforms, while blending her expertise in design, content creation, and strategic planning. Her work sits at the intersection of Amazon optimization, social media mastery, and innovative digital empowerment.

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