listing optimization for amazon

The listing that built your brand, is not the one that will scale it.

Your Amazon listing is
quietly losing CTR and CVR.
It doesn't have to.

Amazon listings decay. Competitors launch, algorithms shift, creative fatigues, and the copy that built your top SKU stops converting the buyer who sees it today. Pinestel Care is the always-on creative team that keeps your listings winning month after month.

Book a 20-minute call

See Offer

140+

Amazon brands served

since 2019

38%

Average CTR lift

on refreshed hero images

2.4x

Average CVR increase

after a full creative refresh

5.0

★★★★★

Helium 10

5.0

★★★★★

Clutch

4.6

★★★★★

Trustpilot

Every stage, covered.

Fix one stage and CVR moves. Fix all seven and your catalog compounds.

Strategic Testing.

One structured A/B experiment per month on the element most likely to move the needle. Data decides what stays.

less guesswork

Better CTR.

A sharper main image earns more clicks from the same ad spend. One test every month until yours outperforms the last.

MORE CLICKS

Stronger CVR.

Every visitor you already paid for is worth more when your listing converts better.

more sales

Better TACoS.

When CTR and CVR climb, ad spend buys more revenue. Your TACoS drops without changing a single bid.

ad-spend efficiency

Stay Ahead.

When a competitor launches a sharper main image, yours answers back the following month. No lost quarters, no lost share.

better ranking

Trend-Ready Listings.

Amazon's layout, A+ modules, and buyer expectations shift constantly. Your listing shifts with them.

platform alignment

Hands-off Solution.

No weekly calls. No variant approvals. No dashboards to check. You approve direction at the start, read the monthly report at the end.

more time to focus on business

a note from the founder

Your Amazon listing is quietly losing CTR and CVR. It doesn't have to.

Most brands treat their Amazon listing like a wedding photo. One big day, one production, then it hangs on the wall for years. The listing that won your category will not defend it. Competitors copy what worked inside a quarter. Amazon rewrites the rules twice a year. The hero image a buyer fell for in January is wallpaper by July. Creative is not a launch cost. It is your infrastructure!

"You’re not missing out - you’re leaking sales every day. Every scroll past your offer, competitor click, or hesitation caused by unclear visuals or repetitive messaging is revenue you don’t get back."

Peter

CEO, Pinestel

The Math You Are Not Running

Here is what stale creative actually costs.

A worked example on one flagship SKU doing $50,000 a month.

Conservative numbers, typical timelines.

A worked example on one flagship SKU doing $50,000 a month.

Conservative numbers, typical timelines.

month 3

At Launch

Monthly Revenue

$50,000

CTR

0.48%

CVR

12%

ACoS

18%

month 6, no refresh

Quiet decay

Monthly Revenue

$38,000

CTR

0.34%

CVR

ACoS

27%

month 9, ON

Care™

Compounded

Monthly Revenue

$64,000

CTR

0.66%

CVR

14%

ACoS

14%

The Testing Loop

Nine Steps. Every cycle.

A disciplined loop that runs on your top SKU, month after month, until the numbers

flatten. Then we find the next weak link and start again.

01

Brand Audit

We score your SKU family on every stage of the Decision Curve and flag the weakest link.

01

Brand Audit

We score your SKU family on every stage of the Decision Curve and flag the weakest link.

02

Discovery

We read your reviews, your competitors' reviews, and the gaps between them.

03

Hypothesis

We name the one change most likely to move your weakest metric.

03

Hypothesis

We name the one change most likely to move your weakest metric.

04

Ideation

Creative directors generate five to eight approaches to the hypothesis.

05

Conceptualization

The tightest concepts get storyboarded, briefed, and scoped into production.

06

Testing

PickFu panels validate the concept before Amazon ever sees it.

07

Creation

Photography, design, motion, and copy. Produced to retailer-ready spec.

07

Creation

Photography, design, motion, and copy. Produced to retailer-ready spec.

08

AB Experiment

Amazon Experiments runs the winner against the control. The data decides.

09

Repeat

Winner stays. Hypothesis updates. The next cycle begins on the first of the month.

CTR/CVR Optimization

Our Proposition

Your listing shouldn't look the same 6 months from now. We test, learn, and improve it month after month so your CTR and CVR keep climbing. You don't lift a finger.

Core Proposition

Listing Optimization

Your listing shouldn't look the same 6 months from now. We test, learn, and improve it month after month so your CTR and CVR keep climbing. You don't lift a finger.

Included

Testing Strategy

Competitive Audit

Test Hypotheses

Conceptualization

Pre-validation

A/B Amazon Experiments

Constant Revisions

No meeting overhead

Testing Strategy

Pre-validation

Competitive Audit

A/B Amazon Experiments

Test Hypotheses

Constant Revisions

Conceptualization

No meeting overhead

Creative Content

Reporting

Brand Audit

Testing

Project Diary

ADD-Ons

CTR Improvement

CVR Improvements

Improved AdSpend

Competitive Edge

Compounding Gains

Get Your Quote

Care™

We focus on the single highest-impact element: your main image. Tested every cycle, data decides what stays.

$300

/mo

Improve your CTR

Care™ Plus

We optimize the full path from click to checkout. Multiple elements tested each cycle, data decides what stays.

$500

/mo

Improve your CTR & CVR

Amazon

In need of a full Amazon Listing?

We build your entire Amazon listing from scratch. Analysis, strategy, design, and content. All in one go.

View Our Amazon Offer

QUESTIONS & ANSWERS

Frequently Asked

What counts as one SKU family?

A parent listing and up to six child variations. If your listing has more variations, we scope it per parent. Most brands start with one family and add a second once the first compounds.

What is the minimum commitment?

Ninety days. It takes a full quarter for the cadence to show up in the numbers. After the first quarter, Care is month-to-month.

Do I need to provide photography?

No. Care includes in-house photography. If you already have brand photography we love using it, but we are not waiting on it to ship.

What if I need more work than Care covers?

We scope overage per project at our retainer rate. Most brands never hit the ceiling.

Who owns the creative?

You do. Source files delivered monthly.

Can I pause?

Yes. Once per year, for up to thirty days.

How is pricing structured?

Care is priced per SKU family on a monthly retainer. We share exact numbers on the discovery call once we understand your catalog.

Apply

Tell us about your listing.

Care is built for brands doing serious revenue on Amazon who are tired of letting their creative decay between relaunches. Fill this out and we will reply within one business day with next steps.