listing optimization for amazon
The listing that built your brand, is not the one that will scale it.
Amazon listings decay. Competitors launch, algorithms shift, creative fatigues, and the copy that built your top SKU stops converting the buyer who sees it today. Pinestel Care is the always-on creative team that keeps your listings winning month after month.
140+
Amazon brands served
since 2019
38%
Average CTR lift
on refreshed main images
2.4x
Average CVR increase
after a full creative refresh
month 3
At Launch
Monthly Revenue
$50,000
CTR
0.48%
CVR
12%
ACoS
18%
month 6, no refresh
Quiet decay
Monthly Revenue
$38,000
CTR
0.34%
CVR
9%
ACoS
27%
month 9, ON
Care™
Compounded
Monthly Revenue
$64,000
CTR
0.66%
CVR
14%
ACoS
14%
A disciplined loop that runs on your top SKU, month after month, until the numbers
flatten. Then we find the next weak link and start again.
02
Discovery
We read your reviews, your competitors' reviews, and the gaps between them.
04
Ideation
Creative directors generate five to eight approaches to the hypothesis.
05
Conceptualization
The tightest concepts get storyboarded, briefed, and scoped into production.
06
Testing
PickFu panels validate the concept before Amazon ever sees it.
08
AB Experiment
Amazon Experiments runs the winner against the control. The data decides.
09
Repeat
Winner stays. Hypothesis updates. The next cycle begins on the first of the month.
CTR/CVR Optimization
Our Proposition
Your listing shouldn't look the same 6 months from now. We test, learn, and improve it month after month so your CTR and CVR keep climbing. You don't lift a finger.
Core Proposition
Listing Optimization
Your listing shouldn't look the same 6 months from now. We test, learn, and improve it month after month so your CTR and CVR keep climbing. You don't lift a finger.
Work
Creative Content
Reporting
Brand Audit
Testing
Project Diary
Real Benefits
CTR Improvement
CVR Improvements
Improved AdSpend
Improved AdSpend
Competitive Edge
Compounding Gains
QUESTIONS & ANSWERS
Frequently Asked
What is the difference between Care and Care+?
Care focuses entirely on the main image, the single highest-impact element on your listing, and tests it every cycle to lift CTR. Care+ covers the full path from click to checkout: hero, catalog, infographics, A+, Brand Story, video, and copy. Multiple elements get tested in parallel each cycle, lifting both CTR and CVR.
Which one should I start with?
If your traffic is healthy but your hero feels stale or competitors have caught up, start with Care. If your clicks are fine but your conversion rate is dragging, or your full PDP hasn't been touched in over a year, start with Care+. Most brands doing $50,000+ a month on a flagship SKU get faster compounding from Care+.
Can I upgrade from Care to Care+ later?
Yes, with two windows. The first is at the 3-month mark, but only if CTR is already trending up. Early signal means the foundation is working and we can confidently expand scope. If month 3 doesn't show that lift, we stay the course and finish the 6-month cycle. After month 6, you can upgrade regardless of mid-cycle performance, the cycle has run its full course and the data is conclusive.
How long until I see results in the numbers?
Month 3 is groundwork. By then we have a tested hypothesis, a validated concept, and the first round of live data, but the numbers are still forming. Month 6 is the first point where positive results are expected to show clearly in CTR and CVR, because Amazon Experiments needs traffic and time to call winners with confidence. That is why Care runs in 6-month cycles, anything shorter is paying for setup without seeing the payoff.
How do you track results?
Three layers. Amazon's Manage Your Experiments runs the live A/B tests on real traffic and produces the official CTR and CVR reads, those are the numbers we ship against. PickFu data sits underneath that, used to pre-validate concepts before they ever reach Amazon, so we don't burn test cycles on bad ideas. Everything gets logged in a live project diary you can read anytime, with a formal monthly report and a 6-month final report covering cumulative lift, what won, what lost, and the roadmap for the next cycle.
How is this different from a one-time Amazon listing rebuild?
A rebuild is a snapshot. Care is a system. A rebuilt listing peaks in month one and decays from there as competitors copy your moves and Amazon shifts its layout. Care keeps the listing answering back every cycle, so you compound instead of decay.
Do I need to give you Seller Central access?
Yes, limited user access to run Manage Your Experiments and upload approved variants. We do not need access to financials, advertising, or inventory. Most brands grant a sub-user with Listings and Experiments permissions only, takes about two minutes to set up.
Apply
Tell us about your listing.
Care is built for brands doing serious revenue on Amazon who are tired of letting their creative decay between relaunches. Fill this out and we will reply within one business day with next steps.
