content Strategy Questionnaire

Great Content Starts With a Clear Brief

Walk us through your strategy, your customer, and your brand direction.

01 Product Overview

Tell us exactly what you're selling and why it wins.

What is the name of your product & brand?

Describe your product in one sentence - what it is and what it does.

What is the core value of your product?

List your key features and what each one means for the customer.

What are the known weaknesses or limitations of your product?

What proof points support your product's claims?

What makes your product meaningfully different from every competitor in your category?

Do you have an active listing? If yes, please provide the link.

02 Goals

Tell us what this listing needs to achieve, and what's standing in the way.

What are the top reasons you believe shoppers look at your listing and leave without buying?

What do your existing customer reviews tell you? Both the praise and the complaints.

What are the weak sides or limitations?

What proof assets exist that are not currently visible in your content?

What is your price point?

What do your competitors consistently fail to communicate that you could own?

What is the single most important thing a shopper must believe in order to choose your product?

03 Target Audience

Define your customer in detail.

What is the typical age range and gender of your customer?

What jobs or industries do they work in?

Where do they live and what is their approximate income level?

What do they care about most, and what problem are they trying to solve?

What features or benefits do they prioritize when deciding to buy?

What typically blocks them from completing a purchase?

How and where do they use your product in their daily life?

04 Competitive Positioning

Tell us how you stand out.

Who are your top 3–5 competitors? Please provide their names and listing/website links.

What do they do well?

What do they do poorly or leave unaddressed?

Why would a customer choose you over them?

Where do you position yourself in the market?

05 Messaging & Tone of Voice

Tell us how your brand speaks.

What is the core promise of your brand? The main message you want every customer to walk away with.

Do you have a tagline or slogan? If not, describe the direction you'd want one to go.

What keywords & phrases must appear in the content for clarity or SEO?

What tone should the content have?

What words, claims, or themes must never appear in the content?

06 Visual Direction

Inspire us with your visual preferences.

Share links of brands or listings whose visual style you admire.

What type of photography do you prefer?

If you have an active listing, what do you like and dislike about it today?

07 Customer Journey

Walk us through how your customer discovers and decides to buy.

Where does your customer first discover your product?

What is the first thing they notice, and what makes them click?

Once on the listing, what questions are they asking before they feel confident enough to buy?

What visual proof or content would answer their doubts and remove hesitation?

08 Logistics

Last few things before we get started.

Are there any legal, compliance, or Amazon policy restrictions we need to follow?

Anything else you'd like us to know?

Give brands the creative team

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Master the Marketplace

Give brands the creative team

they'd never be able to hire on their own.

Quick Links

Connect

Master the Marketplace

Give brands the creative team

they'd never be able to hire on their own.

Quick Links

Connect

Master the Marketplace