The Challenge

Launching a new product in the crowded desktop charger category means competing on shelf against established names like Anker and Belkin. Crave needed more than a box — they needed a complete visual system that could work simultaneously in retail environments, Amazon listings, and lifestyle contexts. No photography existed. No packaging. Everything had to be built from scratch for a hard launch deadline.

What We Did

Packaging Design. We designed the full retail box for the PowerHUB Pro a clean white structure with a hero window that lets the product speak for itself. Side panels were built around icon-driven communication: Fast Charge IC, laptop compatibility, Power Delivery all readable at a glance by a buyer standing in an aisle. Typography hierarchy was kept tight and premium, consistent with where the brand sits in the market.

3D Rendering. With no physical product available for photography at the time of production, we built photorealistic 3D renderings of the PowerHUB Pro. These served as the master visual assets across the entire project feeding into the packaging face, Amazon listing images, and lifestyle compositions.

Lifestyle Photography Direction. We created lifestyle visuals placing the product in real-world usage contexts - desktop charging setups, travel scenarios giving Crave conversion-ready imagery for their Amazon listing and retail collateral from day one.

The Result

The PowerHUB Pro launched across both retail and Amazon with a complete, production-ready visual suite. Packaging, listing images, and lifestyle assets were all delivered from a single creative engagement built on 3D before a physical unit was ever in hand.

The project deepened a long-term creative partnership with Crave that spanned multiple product lines, establishing Pinestel as the studio behind their visual output at scale.

Why a put an orange on a powerhub? Cause we can, cause it's so out there - it freaking works!