The Challenge

Beauty tools on Amazon are visually interchangeable. Same white backgrounds, same angles, same model in the same soft light. For a new brand with no reviews and no recognition, looking like everyone else is the fastest way to get scrolled past.

Vivyra's 4-in-1 Multipurpose Brush combines a foundation brush, concealer, contour, and blush applicator into a single tool with a built-in refillable compartment. The product does a lot. The creative had to make all of it feel simple, not complicated, in the seconds a shopper gives before moving on.

We also had a practical constraint: the photoshoot budget allowed for a single model. A cosmetics product designed for everyone needs to show everyone.

What We Did

PickFu-Driven Main Image Strategy. We ran a PickFu test before designing anything. The results were clear: shoppers preferred a polished, 3D-render-style hero over a raw photograph. The render read "premium beauty product." A photo read "another brush." That single data point shaped the entire image hierarchy.

Directed Photography. For every image beyond the main, we went editorial. Warm tones, close-up texture work, compositions closer to a beauty magazine spread than a typical Amazon listing. The contrast between a clean hero and rich lifestyle photography gave the listing a depth that renders or photos alone cannot achieve.

AI-Enhanced Model Diversity. With one model on set, we used AI photo manipulation to expand representation across the listing. Cosmetics shoppers need to see themselves in the product. AI let us maintain the quality and lighting of the original shoot while making the listing inclusive, without a second production day.

A+ Content and Infographics. We built the A+ system around three conversion questions: what does this replace, how does it work, and why trust it. The stack walks shoppers through the brush's four functions, its twist-to-lock mechanism, and the refill process in sequenced, purposeful frames.

The Result

Vivyra launched with a listing that does not look like a first product from a new brand. The PickFu test prevented leading with the wrong image. The AI photography solved a real budget constraint without compromising representation. And the editorial creative gave the listing a visual signature that separates it from every other beauty tool in the category.