The Brief

Crave is a consumer electronics brand built around the idea of powering adventures - selling portable speakers, Bluetooth earphones, nylon-braided cables, car chargers, and power banks to over a million customers worldwide. For their appearance at a major international electronics exhibition, they needed a flagship product catalog that could hold its own on a global stage - something that didn't just list specs, but made buyers stop, hold it, and want to place an order.

The catalog had to do two jobs at once: sell the brand and sell the product line.

The Challenge

The product range was wide - speakers, cables, car chargers, earphones - all with distinct visual identities and price points. Presenting them in a single coherent document without it feeling like a trade show leaflet required real editorial thinking. On top of that, several products were still in development with no final photography available, meaning assets had to be created from scratch.

The timeline was tight. The exhibition deadline was fixed.

What we did

We took on the project as Creative Director, responsible for the full creative output from concept to print-ready delivery.

The work broke into three tracks running simultaneously:

Art Direction and Layout. We designed the catalog end to end - cover, spreads, typography system, color language, and grid structure. The goal was a premium editorial feel, closer to a lifestyle magazine than a product brochure. Large-format photography anchored each section, with product specs treated as secondary information rather than the hero, letting the visual quality do the persuasion.

3D Rendering. For products without final photography, I built 3D renders to production quality - realistic enough to sit alongside lifestyle photography without the seam showing. The Sphere Mini speaker spread, the nylon braided cable lineup, and several of the car charger variants were all rendered for this project.

Asset Assembly and Production. I coordinated the full asset pipeline, sourcing and editing lifestyle photography, adapting existing product shots to fit the layout, and ensuring the final files were print-ready for international reproduction standards.

The Result

A 20+ page landscape-format catalog that Crave took to the international exhibition as their primary sales and brand tool. The design held up across product categories while staying true to the brand's adventure-driven identity. Every spread was built to work in the hand of a buyer standing at a booth scannable, premium, and visually confident.

The project required months of sustained creative work and close collaboration with the client team. It's the kind of project that tests whether a creative director can hold a vision across dozens of decisions, under pressure, without losing the thread.