case study
Earth Eilxir
From Generic to Amazon's Choice: How Earth Elixir Badged All 8 Listings
Creative Direction:
Joana
Health
+17.8%
CTR Increase
+36.8%
CVR Boost
Amazon's Choice
Amazon Ranking
case study
Earth Eilxir
From Generic to Amazon's Choice: How Earth Elixir Badged All 8 Listings
Creative Direction:
Joana
Health
+17.8%
CTR Increase
+36.8%
CVR Boost
Amazon's Choice
Amazon Ranking
case study
Earth Eilxir
From Generic to Amazon's Choice: How Earth Elixir Badged All 8 Listings
Creative Direction:
Joana
Health
+17.8%
CTR Increase
+36.8%
CVR Boost
Amazon's Choice
Amazon Ranking
Services:
Main Image
Image Stack
A+ Content
Image Generation
Table of Contents
★★★★★
We partnered with this company to create our Amazon listing images and videos, and they delivered exactly what we were looking for — high-quality, professional content produced on a fast turnaround. Every revision we requested was smoothly integrated without issue, and the final deliverables elevated the presentation of our brand. This isn't a budget service — they specialize in high-end photography and videography, and it shows in the results. If you're looking for premium visuals that make your product stand out in a crowded marketplace, this is the team to go with.
Adonias Dawit
CEO of Earth Elixir
The biohacking boom didn't arrive quietly. Podcasts, influencers, and a wave of newly minted wellness converts turned ingredients like Tongkat Ali and Turkesterone from obscure extracts into household names overnight. The demand was real. The market that followed? Flooded.
Earth Elixir had been here before all of that. Serious formulas. Clean ingredients. Third-party tested. The kind of brand that actually read the studies instead of just quoting them. But when the category exploded overnight, so did the competition, and suddenly being good wasn't enough. On Amazon, a premium product in a generic listing is invisible. And theirs were starting to look like everyone else's.
The product was exceptional. The presentation wasn't. They came to us with one simple task: show people how good we really are.
The Challenge
Earth Elixir didn't have a cohesion problem. They had a direction problem. The listings were unified - just pointed entirely the wrong way.
Designs built for the wrong customer. Chemical aesthetics. Gym bro energy. Visuals that screamed performance supplement, not premium natural wellness. Everything the brand stood against, plastered across every listing.
Natural ingredients hidden behind unnatural design. The formulas were clean, considered, and rooted in nature. The creative looked like it belonged in a pre-workout stack next to a neon skull.
A brand identity in conflict with itself. Earth Elixir's entire value proposition is quality and natural ingredients. The listings communicated neither. Every click was a missed opportunity to build the trust the product had already earned.
Prelude
Earth Elixir didn't need a rebrand. They needed a correction.
The DNA was already there, natural, premium, science-backed. The creative just had to find it and bring it forward. Strip away everything that didn't belong. Build something that felt as considered and clean as the formulas themselves.
Eight listings. One standard. No exceptions.
The Creative Strategy
The core questions shaping every deliverable:
Does this communicate premium, natural quality the instant someone sees it?
Does it feel like it belongs to a brand, not just a product?
Does it give a sceptical buyer a reason to trust before they've read a single word?
The framework: Hook → Ingredient Story → Proof → Lifestyle → Close.
Every listing followed this sequence. A hero image designed to stop the scroll. Ingredient-led visuals that grounded the product in its natural origins. Third-party testing credentials and science-backed proof woven into the stack. Lifestyle imagery that made the product feel real, not clinical. And a close that left the customer with no reason to keep looking.
What We Built
Main Images - Eight hero images, each distinct to its SKU, each unmistakably Earth Elixir. Premium. Natural. Built to earn the click.
Image Stacks - Full supporting image sequences for every listing — walking the customer from ingredients through benefits, dosage, and brand credibility in a clean, confident visual flow.
A+ Content - Brand-level storytelling on the listing page, reinforcing Earth Elixir's positioning as a premium, clean-formula supplement brand that takes its ingredients seriously.
AI Image Generation - Custom-generated visuals that brought the natural origins of each ingredient to life — no stock, no compromise.
Photography - Original product photography for Bee Pollen+ and Tongkat Ali + Fadogia Agrestis, giving those listings real-world visual material to anchor the creative.
Promotional Product Video - A promotional video for Bee Pollen+ and Tongkat Ali + Fadogia Agrestis, built to communicate the brand's quality and natural ingredients in motion.
Results
Brand Wide
CTR: +17.8%
CVR: +36.8%
$171,307 in monthly revenue across all 8 listings
5,212 orders per month across the full catalog
Per Listing
Tongkat Ali + Fadogia Agrestis - Amazon's Choice · CTR 17.9% · CVR 27.9%
Turkesterone + Ecdysterone - Amazon's Choice · CTR 17.7% · CVR 54.9%
Bee Pollen+ - Amazon's Choice · CTR 18.2% · CVR 38.5%
Creatine HMB - Amazon's Choice · CTR 17.7% · CVR 23.6%
Tongkat Ali + Turkesterone - Amazon's Choice · CTR 17.7% · CVR 27.9%
Shilajit + Tongkat Ali - Amazon's Choice · CTR 17.6% · CVR 25.2%
Berberine+ - Amazon's Choice · CTR 18.2% · CVR 9.6%
Cistanche Tubulosa - Amazon's Choice · CTR 17.3% · CVR 15.9%
What We Learned
Customers don't buy ingredients. They buy trust, and trust is decided in the first three seconds. Earth Elixir already had the science, the quality, and the formulas to back every claim. What they needed was a visual language worthy of it. When the outside finally matched the inside, the results spoke for themselves.
Eight listings. Eight Amazon's Choice badges.
That's not a coincidence. That's what happens when great creative meets a brand that was always good enough to deserve it.
Gallery
Author
Joana
Marketing Strategist
She drives marketing and business growth on Amazon platforms, while blending her expertise in design, content creation, and strategic planning. Her work sits at the intersection of Amazon optimization, social media mastery, and innovative digital empowerment.
Services:
Main Image
Image Stack
A+ Content
Image Generation
Table of Contents
★★★★★
We partnered with this company to create our Amazon listing images and videos, and they delivered exactly what we were looking for — high-quality, professional content produced on a fast turnaround. Every revision we requested was smoothly integrated without issue, and the final deliverables elevated the presentation of our brand. This isn't a budget service — they specialize in high-end photography and videography, and it shows in the results. If you're looking for premium visuals that make your product stand out in a crowded marketplace, this is the team to go with.
Adonias Dawit
CEO of Earth Elixir
The biohacking boom didn't arrive quietly. Podcasts, influencers, and a wave of newly minted wellness converts turned ingredients like Tongkat Ali and Turkesterone from obscure extracts into household names overnight. The demand was real. The market that followed? Flooded.
Earth Elixir had been here before all of that. Serious formulas. Clean ingredients. Third-party tested. The kind of brand that actually read the studies instead of just quoting them. But when the category exploded overnight, so did the competition, and suddenly being good wasn't enough. On Amazon, a premium product in a generic listing is invisible. And theirs were starting to look like everyone else's.
The product was exceptional. The presentation wasn't. They came to us with one simple task: show people how good we really are.
The Challenge
Earth Elixir didn't have a cohesion problem. They had a direction problem. The listings were unified - just pointed entirely the wrong way.
Designs built for the wrong customer. Chemical aesthetics. Gym bro energy. Visuals that screamed performance supplement, not premium natural wellness. Everything the brand stood against, plastered across every listing.
Natural ingredients hidden behind unnatural design. The formulas were clean, considered, and rooted in nature. The creative looked like it belonged in a pre-workout stack next to a neon skull.
A brand identity in conflict with itself. Earth Elixir's entire value proposition is quality and natural ingredients. The listings communicated neither. Every click was a missed opportunity to build the trust the product had already earned.
Prelude
Earth Elixir didn't need a rebrand. They needed a correction.
The DNA was already there, natural, premium, science-backed. The creative just had to find it and bring it forward. Strip away everything that didn't belong. Build something that felt as considered and clean as the formulas themselves.
Eight listings. One standard. No exceptions.
The Creative Strategy
The core questions shaping every deliverable:
Does this communicate premium, natural quality the instant someone sees it?
Does it feel like it belongs to a brand, not just a product?
Does it give a sceptical buyer a reason to trust before they've read a single word?
The framework: Hook → Ingredient Story → Proof → Lifestyle → Close.
Every listing followed this sequence. A hero image designed to stop the scroll. Ingredient-led visuals that grounded the product in its natural origins. Third-party testing credentials and science-backed proof woven into the stack. Lifestyle imagery that made the product feel real, not clinical. And a close that left the customer with no reason to keep looking.
What We Built
Main Images - Eight hero images, each distinct to its SKU, each unmistakably Earth Elixir. Premium. Natural. Built to earn the click.
Image Stacks - Full supporting image sequences for every listing — walking the customer from ingredients through benefits, dosage, and brand credibility in a clean, confident visual flow.
A+ Content - Brand-level storytelling on the listing page, reinforcing Earth Elixir's positioning as a premium, clean-formula supplement brand that takes its ingredients seriously.
AI Image Generation - Custom-generated visuals that brought the natural origins of each ingredient to life — no stock, no compromise.
Photography - Original product photography for Bee Pollen+ and Tongkat Ali + Fadogia Agrestis, giving those listings real-world visual material to anchor the creative.
Promotional Product Video - A promotional video for Bee Pollen+ and Tongkat Ali + Fadogia Agrestis, built to communicate the brand's quality and natural ingredients in motion.
Results
Brand Wide
CTR: +17.8%
CVR: +36.8%
$171,307 in monthly revenue across all 8 listings
5,212 orders per month across the full catalog
Per Listing
Tongkat Ali + Fadogia Agrestis - Amazon's Choice · CTR 17.9% · CVR 27.9%
Turkesterone + Ecdysterone - Amazon's Choice · CTR 17.7% · CVR 54.9%
Bee Pollen+ - Amazon's Choice · CTR 18.2% · CVR 38.5%
Creatine HMB - Amazon's Choice · CTR 17.7% · CVR 23.6%
Tongkat Ali + Turkesterone - Amazon's Choice · CTR 17.7% · CVR 27.9%
Shilajit + Tongkat Ali - Amazon's Choice · CTR 17.6% · CVR 25.2%
Berberine+ - Amazon's Choice · CTR 18.2% · CVR 9.6%
Cistanche Tubulosa - Amazon's Choice · CTR 17.3% · CVR 15.9%
What We Learned
Customers don't buy ingredients. They buy trust, and trust is decided in the first three seconds. Earth Elixir already had the science, the quality, and the formulas to back every claim. What they needed was a visual language worthy of it. When the outside finally matched the inside, the results spoke for themselves.
Eight listings. Eight Amazon's Choice badges.
That's not a coincidence. That's what happens when great creative meets a brand that was always good enough to deserve it.
Gallery
Author
Joana
Marketing Strategist
She drives marketing and business growth on Amazon platforms, while blending her expertise in design, content creation, and strategic planning. Her work sits at the intersection of Amazon optimization, social media mastery, and innovative digital empowerment.
Services:
Main Image
Image Stack
A+ Content
Image Generation
Table of Contents
★★★★★
We partnered with this company to create our Amazon listing images and videos, and they delivered exactly what we were looking for — high-quality, professional content produced on a fast turnaround. Every revision we requested was smoothly integrated without issue, and the final deliverables elevated the presentation of our brand. This isn't a budget service — they specialize in high-end photography and videography, and it shows in the results. If you're looking for premium visuals that make your product stand out in a crowded marketplace, this is the team to go with.
Adonias Dawit
CEO of Earth Elixir
The biohacking boom didn't arrive quietly. Podcasts, influencers, and a wave of newly minted wellness converts turned ingredients like Tongkat Ali and Turkesterone from obscure extracts into household names overnight. The demand was real. The market that followed? Flooded.
Earth Elixir had been here before all of that. Serious formulas. Clean ingredients. Third-party tested. The kind of brand that actually read the studies instead of just quoting them. But when the category exploded overnight, so did the competition, and suddenly being good wasn't enough. On Amazon, a premium product in a generic listing is invisible. And theirs were starting to look like everyone else's.
The product was exceptional. The presentation wasn't. They came to us with one simple task: show people how good we really are.
The Challenge
Earth Elixir didn't have a cohesion problem. They had a direction problem. The listings were unified - just pointed entirely the wrong way.
Designs built for the wrong customer. Chemical aesthetics. Gym bro energy. Visuals that screamed performance supplement, not premium natural wellness. Everything the brand stood against, plastered across every listing.
Natural ingredients hidden behind unnatural design. The formulas were clean, considered, and rooted in nature. The creative looked like it belonged in a pre-workout stack next to a neon skull.
A brand identity in conflict with itself. Earth Elixir's entire value proposition is quality and natural ingredients. The listings communicated neither. Every click was a missed opportunity to build the trust the product had already earned.
Prelude
Earth Elixir didn't need a rebrand. They needed a correction.
The DNA was already there, natural, premium, science-backed. The creative just had to find it and bring it forward. Strip away everything that didn't belong. Build something that felt as considered and clean as the formulas themselves.
Eight listings. One standard. No exceptions.
The Creative Strategy
The core questions shaping every deliverable:
Does this communicate premium, natural quality the instant someone sees it?
Does it feel like it belongs to a brand, not just a product?
Does it give a sceptical buyer a reason to trust before they've read a single word?
The framework: Hook → Ingredient Story → Proof → Lifestyle → Close.
Every listing followed this sequence. A hero image designed to stop the scroll. Ingredient-led visuals that grounded the product in its natural origins. Third-party testing credentials and science-backed proof woven into the stack. Lifestyle imagery that made the product feel real, not clinical. And a close that left the customer with no reason to keep looking.
What We Built
Main Images - Eight hero images, each distinct to its SKU, each unmistakably Earth Elixir. Premium. Natural. Built to earn the click.
Image Stacks - Full supporting image sequences for every listing — walking the customer from ingredients through benefits, dosage, and brand credibility in a clean, confident visual flow.
A+ Content - Brand-level storytelling on the listing page, reinforcing Earth Elixir's positioning as a premium, clean-formula supplement brand that takes its ingredients seriously.
AI Image Generation - Custom-generated visuals that brought the natural origins of each ingredient to life — no stock, no compromise.
Photography - Original product photography for Bee Pollen+ and Tongkat Ali + Fadogia Agrestis, giving those listings real-world visual material to anchor the creative.
Promotional Product Video - A promotional video for Bee Pollen+ and Tongkat Ali + Fadogia Agrestis, built to communicate the brand's quality and natural ingredients in motion.
Results
Brand Wide
CTR: +17.8%
CVR: +36.8%
$171,307 in monthly revenue across all 8 listings
5,212 orders per month across the full catalog
Per Listing
Tongkat Ali + Fadogia Agrestis - Amazon's Choice · CTR 17.9% · CVR 27.9%
Turkesterone + Ecdysterone - Amazon's Choice · CTR 17.7% · CVR 54.9%
Bee Pollen+ - Amazon's Choice · CTR 18.2% · CVR 38.5%
Creatine HMB - Amazon's Choice · CTR 17.7% · CVR 23.6%
Tongkat Ali + Turkesterone - Amazon's Choice · CTR 17.7% · CVR 27.9%
Shilajit + Tongkat Ali - Amazon's Choice · CTR 17.6% · CVR 25.2%
Berberine+ - Amazon's Choice · CTR 18.2% · CVR 9.6%
Cistanche Tubulosa - Amazon's Choice · CTR 17.3% · CVR 15.9%
What We Learned
Customers don't buy ingredients. They buy trust, and trust is decided in the first three seconds. Earth Elixir already had the science, the quality, and the formulas to back every claim. What they needed was a visual language worthy of it. When the outside finally matched the inside, the results spoke for themselves.
Eight listings. Eight Amazon's Choice badges.
That's not a coincidence. That's what happens when great creative meets a brand that was always good enough to deserve it.
Gallery
Author
Joana
Marketing Strategist
She drives marketing and business growth on Amazon platforms, while blending her expertise in design, content creation, and strategic planning. Her work sits at the intersection of Amazon optimization, social media mastery, and innovative digital empowerment.
Services
Amazon
Brand Identity
Packaging Design
Website Design
Services
Amazon
Brand Identity
Packaging Design
Website Design
Services
Amazon
Brand Identity
Packaging Design
Website Design