Before Pinestel

Supplements are a trust game. On Amazon, that game is decided before the customer reads a single word, sometimes before they even click. It lives in the first image, the one that earns attention or loses it to the brand sitting one slot to the left.

Earth Elixir had been building something real long before the biohacking wave turned Tongkat Ali and Turkesterone into trending search terms. Serious formulas. Traceable ingredients. Third-party tested. The kind of brand that does not cut corners because it knows its customers will notice. The listings, on the other hand, told a different story. Loud, chemical, gym-coded. A design language that had nothing to do with what was actually inside the bottle. They looked like every other brand riding the wave, not like the one that was there first.

"Our listing should represent the quality we put in our product."

The Challenge

The listings were not broken in the way most broken listings are. The product was strong. The page was not.

The wrong customer and energy. Chemical aesthetics. Aggressive design. The kind of visuals that belong next to a pre-workout with a skull on the label, not a brand built around clean ingredients and third-party testing. The shoppers Earth Elixir actually wanted (people researching ingredients, reading certificates of analysis, comparing supplier sources) were the ones least likely to click.

The product's values were nowhere on the page. Earth Elixir's entire proposition is quality you can trace and ingredients you can trust. None of that came through. The listings looked like the very competition Earth Elixir was trying to stand apart from. A buyer scrolling the search results page had no reason to single this brand out, because nothing on the thumbnail signaled what made it different.

Eight listings, one consistent mistake. The problem was not isolated to one SKU. It ran across the catalog. Fixing it meant rethinking and managing every listing in parallel, on a single timeline, without any single image starting to feel like a copy of the last. Eight is the size where a creative project becomes a project management problem.

Our Approach

We started with the main images. That is where everything begins, and if you get it wrong, where everything ends.

Earth Elixir's packaging has a gold foil finish that, in certain angles, catches a faint greenish hue. We saw it and assumed it was a problem. Easy fix. We cleaned it up, sharpened it, gave it the kind of polished finish that looks great in a studio. What we handed back looked like a render. Pristine. Artificial. The kind of image Amazon shoppers have learned not to trust.

The client pushed back. They wanted the hue back. They were right. That greenish cast was not a flaw. It was the product behaving in real light, and that authenticity is precisely what drives a click. We had spent time correcting something that was never wrong.

Everything that followed was built on a different instinct: credibility.

The Creative Strategy

Eight listings is a project management nightmare as much as it is a creative one. The brief demanded a consistent visual identity across every SKU, without any single listing feeling like a copy of the last

The questions that shaped every decision:

• Does this feel like Earth Elixir, or just like a generic supplement?

• Is it simple enough to read in three seconds on a mobile screen?

• Is it built to convert, or just built to look good?

Early in the project we found ourselves chasing the intricate beauty shot, the perfect detail, the layered composition. The kind of work that wins awards and loses sales. We pulled back. Every creative decision now passes one filter: does this push someone to buy?

Photography versus AI. Two listings, Bee Pollen+ and Tongkat Ali + Fadogia Agrestis, went through full production. Photography, a promotional video, a real team, real product, real light. It delivered. Production has constraints though: sets, scheduling, a finite number of environments per shoot day. AI carries a different set of constraints, and far fewer of them. Custom sets, any backdrop, any lighting condition, any world the product needs to live in, built in hours instead of days. Earth Elixir saw the early results, understood the decision, and the remaining six listings were built that way. Not a compromise. The smarter tool for the job.

The ops backbone. The full engagement ran through a dedicated ClickUp workflow built internally to keep eight listings, multiple revision rounds, and parallel production and AI streams on the same timeline. The kind of structure that lets a project scale up instead of slow down.