case study
Funqyware
The Brand that Came For a Video and Left with +$1M in Revenue.
Creative Direction:
Home
Services:
Main Image
Image Stack
A+ Content
Branding
Video
Photo
UX/UI
★★★★★
Pinestel is one of the best creative agencies for e-commerce we have worked with. Pinestel’s strongest advantage is their original ideas on creating a real brand, combined with a know-how of how Amazon works.
Jordan
CEO of Funqyware
It started with a simple ask. Jordan needed a video. One video. But when he walked us through his vision for Funqyware - colorful, portable, playful lifestyle drinkware - we saw the shape of something bigger. This wasn't a content request. This was a brand waiting to exist.
Plastic cups are a hard sell. The category is cluttered. The shelf is loud. Most brands compete on price or features, and they all blur together. You can't just sell a cup. You have to sell an idea. Fun. Freedom. Youth. A product that says something about the person carrying it.
We pitched Jordan on playing the long game. No shortcuts. No one-off deliverables dropped into a vacuum. Just steady, deliberate creative work, built to compound. He said yes. That's when the real project started.
The Challenge
Build a brand from scratch - not just a product listing. Funqyware needed a full visual identity that could carry across Amazon, social, and beyond.
Make plastic feel like a lifestyle - the product had to stop feeling like commodity and start feeling like a choice. That meant photography, video, and design that had genuine personality.
Move fast and build right - Jordan needed volume and consistency across creative formats, without sacrificing the quality that makes a brand stick.
Prelude
There's a version of this project where we make a slick video, collect a check, and move on. We weren't interested in that version.
The brief pointed at Gen Z. Young, loud, chronically online - exactly the energy Funqyware seemed built for. So we designed for that world. Bright colors. Bold patterns. Stickers. Icons. A visual language that felt native to someone who grew up on Instagram.
What happened next, we didn't fully plan for. And to say the least, we were surprised.
The Creative Strategy
Two questions shaped everything we built:
1. What does Funqyware feel like? Not what does it do - what does it feel like to own one? To carry one? To post a photo of one?
2. How do we make that feeling translate at every touchpoint? From a thumbnail on Amazon to a scroll on Instagram?
The answer was a system. Bright color palettes. Bold patterns. Custom stickers and icons. A visual language that was unmistakably Funqyware, and immediately recognizable anywhere it showed up.
From there, we built a creative sequence designed to convert: Hook → Proof → Lifestyle → Close. Grab attention with the color and energy. Validate with real-world use. Show the life it fits into. Then make it easy to say yes.
What We Built
Visual Identity - Logo, color system, custom patterns, sticker sets, and icons. A full toolkit that gave every asset a shared DNA.
Catalog Photography - Bright, styled product shots built for Amazon performance. Every frame was designed to stop the scroll and hold the click.
Lifestyle Photography - On-location and studio shots that placed Funqyware in the world its customers actually live in.
Brand Video - A narrative piece that showed the story, the style, and the practicality in one tight package.
Social Creative - Months of content built and ready to roll. Volume without compromise.
Results
160% increase in sessions
447% increase in orders
86% CTR increase
205% CVR increase
+99M Impressions
What We Learned
We built Funqyware for Gen Z. Millennials bought it. All of it.
Turns out, people who grew up in the early days of color TV and Saturday morning cartoons still have an appetite for fun, they just haven't been spoken to that way in a while. The bright colors, the playful patterns, the unapologetic energy: it didn't read as "young." It read as alive. And that hit a nerve with an audience nobody expected.
The lesson isn't that you should ignore your target demographic. It's that great creative has a way of finding its own audience. Build something with genuine personality, and the right people will show up, sometimes from directions you never mapped.
Gallery
She drives marketing and business growth on Amazon platforms, while blending her expertise in design, content creation, and strategic planning. Her work sits at the intersection of Amazon optimization, social media mastery, and innovative digital empowerment.
