What We Did

A Clearer Path Through the Range

We organized the shopping experience around complete bundles and individual tubs and chillers, with accessories alongside the main products. Customers could start with a full setup or explore the components separately. The homepage introduces the recovery experience, presents the core offers, and brings customer reviews into the journey.

A Focused Visual Presentation

Large product imagery, bold condensed headings, restrained colors, and generous white space give the equipment room to stand out. Lifestyle sections connect the products to everyday use, while consistent product cards keep the catalog easy to scan.

Product Pages That Answer Buying Questions

We brought product information and purchase reassurance together: specifications, dimensions, setup and maintenance details, shipping, returns, and warranty information. Related accessories sit close to the purchase area. Chiller and bundle pages also explain the optional extended warranty, directing customers to select it in the cart.

Framer and Shopify Integration Work

We worked through the details of connecting the storefront to commerce, including discount labels, cart pricing, warranty recommendations, and return-to-store navigation. These required attention to how Frameship displayed Shopify data and handled cart updates. Later support also covered affiliate-link behavior and attribution across the two platforms.

Support Beyond the Sale

The site gives customers a dedicated place for FAQs, setup videos, the chiller manual, troubleshooting, and support inquiries. General contact and product support have separate routes, helping visitors find the right next step before and after purchase.

Page-Level SEO Content

We audited the site’s page descriptions, supplied missing copy, and identified generic policy titles and a duplicated product slug. This extended the work across the catalog, support pages, and policies, beyond the main landing page.